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The Language of Global Success: How a Common Tongue Transforms Multinational Organizations
by Tsedal Neeley
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The Language of Global Success How a Common Tongue The Language of Global Success How a Common Tongue Transforms Multinational Organizations Tsedal Neeley on FREE shipping on qualifying offers For nearly three decades English has been the lingua franca of crossborder organizations yet studies on corporate language strategies and their importance for globalization have been scarce The Language of Global Success How a Common Tongue The Language of Global Success How a Common Tongue Transforms Multinational Organizations Kindle edition by Tsedal Neeley Download it once and read it on your Kindle device PC phones or tablets Use features like bookmarks note taking and highlighting while reading The Language of Global Success How a Common Tongue Transforms Multinational Organizations The Language of Global Success How a Common Tongue The Language of Global Success How a Common Tongue Transforms Multinational Organizations Neeley points out that although language reflects culture and influences behavior it does not determine them Indeed she reports that one consequence of the universal use of English at Rakuten was the reinforcement of traditional Japanese customs throughout the firm especially Japanesestyle hospitality thanks to clearer shared expectations The Language of Global Success How a Common Tongue world’s stage has propelled English as the lingua franca common language of international business Approximately 52 percent of multinationals today use English for some capacity of cross border work Yet despite the clearly established link between language and societal macro forces there is a surprising absence of research into The Language of Global Success How a Common Tongue The Language of Global Success How a Common Tongue Transforms Multinational Organizations Tsedal Neeley Princeton Univ 2695 200p ISBN 9780691175379 The language of global success how a common tongue The language of global success how a common tongue transforms multinational organizations Book Drawing on 650 interviews conducted across Rakuten’s locations in Brazil France Germany Indonesia Japan Taiwan Thailand and the United States Neeley argues that an organization’s lingua franca is the catalyst by which all employees Do Global Companies Need a Common Language In her new book The Language of Global Success How a Common Tongue Transforms Multinational Organizations Harvard Business School professor Tsedal Neeley makes the case for using a single The Language of Global Success How a Common Tongue InThe Language of Global Success Tsedal Neeley provides an indepth look at a single organizationthe hightech giant Rakutenin the five years following its English lingua franca mandate Neeleys behindthescenes account explores how language shapes the ways in which employees who work in global organizations communicate and negotiate Neeley T The Language of Global Success How a Common The Language of Global Success How a Common Tongue Transforms Multinational Organizations Tsedal Neeley Neeley demonstrates that language can serve as the conduit for an unfamiliar culture often in unexpected ways and that there are lessons to be learned for all global companies as they confront language and culture challenges
